The power of a great employer brand starts from the top
‘The employer brand, the attractiveness of that organisation as a place to work, has become as important to retention as the product brand is to product sales’. Dr Shirley Jenner and Stephen Taylor, Manchester Metropolitan University Business School...
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Protecting your employer brand while restructuring
Looking after your organisation during a restructure One of the key tasks for an organisation undergoing a change project is keeping its reputation intact. In today’s social media driven world, it takes just one angry tweet and a split second for an...
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