Trevor-Roberts Articles

‘The employer brand, the attractiveness of that organisation as a place to work, has become as important to retention as the product brand is to product sales’. Dr Shirley Jenner and Stephen Taylor, Manchester Metropolitan University Business School...

Looking after your organisation during a restructure One of the key tasks for an organisation undergoing a change project is keeping its reputation intact. In today’s social media driven world, it takes just one angry tweet and a split second for an...